Dulce Aroma

Branding assistance for Dulce Aroma, a handcrafted soap business based and Youtube channel in Auckland.

• Product photography

• Instructional content

• Logo design

• Instagram and Facebook posts

• Video editing

I was hired by Dulce Aroma to assist with their brand development, focusing on creating a cohesive and appealing identity. My responsibilities included designing a distinctive logo and branding labels for their products, ensuring that each element reflects the essence of the brand. I also contributed to pricing strategies, aligning product value with market expectations.

Additionally, I conducted product photography with a unique style that set Dulce Aroma apart from competitors in the Latin-American soap-making tutorial niche on YouTube. I also helped enhance their YouTube channel, which has now grown to over 50,000 subscribers. This collaborative effort established Dulce Aroma as a recognizable brand in its market.

Packaging labels