Big Tasty
Local Funk - reggae band
Album Art illustration
Spotify Visualiser animation and illustration
Social media banners promoting the song
CD cover assembly
Sticker design
In-person sales of CDs
Poster design
Event management
Lyric video edit
art direction
Project: Big Tasty’s Demo EP
Target Demographic: Music appreciators who want to support up-and-coming artists by purchasing their CDs. These fans typically range in age from 40 to 65 and often attend events such as the Tauranga Jazz Festival.
The bass player of Big Tasty, Lucas had sketched the idea of the eggplant and asked me to digitise it as a fun promotional idea for the band. This image was used for the CDs which were produced exclusively for the 2023 Tauranga Jazz Festival. Big Tasty sold out of the copies they had, allowing them to increase their capital and invest in future music endeavours.
Designing and executing a physical Demo EP for Big Tasty to sell at the 2023 Tauranga Jazz Festival.
PROJECT TIMEFRAME: April 2023
Tech used: Procreate
Project: “If You Leave Me Now” single release
In this project, I had the exciting opportunity to design the cover art for Big Tasty's single "If You Leave Me Now." To capture the retro vibe of the music, I incorporated a lava lamp motif that evokes a nostalgic feel.
Additionally, I developed an animation for the Spotify visualizer, using an anime style to pay tribute to the J-pop influences of Joseph, the band's songwriter. This project allowed me to merge my artistic vision with Big Tasty's unique sound, resulting in a cohesive and engaging presentation for the single.
Asset creation for Big Tasty’s single release of their song “If You Leave Me Now”.
PROJECT TIMEFRAME: July - September 2022
Tech used: Procreate, Adobe rush
Project: “Diamond Eyed” Single Release
In this project, I was responsible for creating the cover art for "Diamond Eyed" and coordinating the single release show at Cassette Nine. The event was a great success, contributing to the song’s impressive achievement of reaching #9 on the Top NZ Music charts. I designed eye-catching posters that captured the essence of the music, enhancing visibility and engagement with the audience. Additionally, I produced a dynamic lyric video that brought the song's lyrics to life, making it accessible and visually appealing to fans. This multifaceted approach allowed for a cohesive promotional strategy, effectively showcasing "Diamond Eyed" and connecting with listeners across various platforms.
“Diamond Eyed” cover art, event co-ordination, poster design and lyric video.
PROJECT TIMEFRAME: June - September 2022
Tech used: Procreate, Adobe Premier pro, Adobe After effects
Testimonial:
“Manuela is a highly capable professional. Our social media, emails, events, and website are in no small part thanks to her smart marketing acumen. She can expertly cultivate and streamline ideas that align with our brand and mission while being flexible to our needs and resources, ensuring a quality product fit for our audience. Her professionalism, coupled with the enthusiasm in nurturing projects to their end, makes Manuela an indispensable asset to any cause she tackles and is a pleasure to work alongside.” - Joseph C. (Big Tasty band Member)
