Exceed Conference 2025

The Exceed Conference is Belron New Zealand’s annual internal event, uniting franchise owners nationwide for upskilling, recognition, and networking.

I was responsible for developing the conference’s visual identity and producing a full suite of digital and print collateral for both the day sessions and gala dinner — ensuring brand consistency, accessibility, and audience engagement.

Visual identity and asset creation for Belron NZ’s annual national conference

PROJECT ROLE: VISUAL DESIGNER
Collaborating with the project lead on visual identity, asset creation, and attendee experience

PROJECT TIMEFRAME: June – July 2025

Tech used: CANVA, CANVA DATA IMPORTER, SLIDO, CAMPAIGN MONITOR, MICROSOFT OFFICE, NOTION

Projects for the Exceed Conference

Certificates

Conference logo

Presentation Slides

Sponsorship Packs

Surveys

Silent auction presentation slide for Exceed conference

Objectives

• Create a cohesive visual identity aligned with the Exceed brand

• Develop a complete suite of visual assets to support a seamless attendee experience

• Leverage tools like Slido and QR codes to support audience engagement

• Ensure clarity, consistency, and accessibility across all visual outputs

• Deliver everything in-house to reduce production costs and maintain creative control

PROJECT TIMEFRAME: June – July 2025

Tech used: CANVA, CANVA DATA IMPORTER, SLIDO, CAMPAIGN MONITOR, MICROSOFT OFFICE, NOTION

Certificate design

The Process

1. Discovery & Research

• Attended planning meetings with the wider Exceed team

• Reviewed prior conference materials

• Identified opportunities to refresh the aesthetic while protecting brand integrity

2. Visual Direction

• Used existing brand colours and typography

• Introduced a window-frame motif as a subtle nod to Exceed’s services

• Adapted inspiration from LaserCon branding into a distinct, conference-specific logo

• Set a professional, simple, cohesive tone across all touchpoints

3. Asset Design

Produced deliverables including:

• Static & animated conference logo

• Branded presentation templates

• Agendas (print & digital)

• Name tags automated via Canva Data Importer

• Sponsor packs & post-event thank you letters

• Email layouts & newsletter templates

• Posters & directional signage

• Animated event kickoff video

• Seating charts & printed table centrepieces

• QR signage for interactive elements (e.g., charity auction)

• Attendee & sponsor feedback surveys

4. Collaboration

• Maintained momentum via regular Teams check-ins despite remote work

• Liaised with venue staff for digital display specifications

• Incorporated feedback on font size and colour contrast to improve accessibility

Conference Logos

Reflection

Challenges & Solutions

Challenge: No access to Adobe Illustrator for vector work
Solution: Used Adobe Express + Canva as workarounds to maintain quality

Results

• Saved budget by keeping all design work in-house

• Automated name tag creation — reducing manual admin time

• Positive stakeholder feedback on the animated logo & centrepieces

• Charity auction raised $14,000, boosted by QR donation posters

• 57/70 attendees engaged with Slido, submitting 27 live questions

• Identified new efficiency opportunity — using Data Importer for future presentation packs

Reflection

This project sharpened my end-to-end event design skills — from concept to execution — and strengthened my workflow in Notion for project tracking.

Experience from the Smith&Smith "Best of New Zealand" event helped me approach this confidently and adapt quickly to challenges.

Key Takeaway

Establishing the visual direction early allowed for smoother execution, consistent branding, and high-quality deliverables — all while keeping production in-house.