Oronegro Jewellery

Oronegro Jewellery Studio is a dedicated artisan workshop that specialises in creating bespoke pounamu jewellery, reflecting the rich cultural heritage and craftsmanship of our ponuamu whakairo. They focus on crafting unique items that blend traditional techniques with modern design, ensuring that each piece tells a story and carries a personal touch.

Role : Marketing and Operations Manager

Oronegro Photography

Projects for Oronegro

Corporate Gift Campaign

Legacy of Taonga: A Generational Story

Inventory, manufacturing and sales management system.

Gallery

Still from the Corporate Gift Promo Video

Corporate Gift Campaign

The "Corporate Gift Campaign" at Oronegro Jewellery highlights customisable products, targeting professionals responsible for gift purchasing, and positions Oronegro as the go-to choice for meaningful corporate gifts.

Catalogue design
Product photography
Promotional video
editing
Linkedin
Customer service
Market research

PROJECT TIMEFRAME: September - October 2024

Tech used: CANVA, SHOPIFY EMAILER, LINKEDIN

Promo Video

Corporate Gift promotional video

Target demographic: Professional individuals responsible for purchasing gifts on behalf of their work organisation. Particularly in the areas of event co-ordination, personal assistants and Human Resources.

The "Corporate Gifts Campaign" was designed to engage professionals responsible for purchasing gifts on behalf of their organizations, specifically targeting event coordinators, personal assistants, and HR teams. The aim was to showcase Oronegro’s customization options and unique products, highlighting the craftsmanship and thoughtfulness behind each piece.

Through a multi-channel approach—including LinkedIn promotions, EDMs, and in-person flyer drops across Auckland's CBD—the campaign sought to position Oronegro as the ideal choice for corporate gifting, offering a bespoke experience that leaves a lasting impression on recipients.

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Corporate Gift Promotional catalogue

Hei Toki Pounamu Twin Set: A product I developed to inspire customers to choose stock pieces over custom orders.

Project: Legacy of Taonga: A Generational Story – A Social Media Strategy

The "Legacy of Taonga: A Generational Story" social media strategy streamlines Oronegro's online presence, highlighting taonga as cherished pieces passed down through generations, connecting with both current and future customers.

Content creation
Social media strategy
Content scheduling using metricool
Curating content specific to either tiktok or IG/FB

PROJECT TIMEFRAME: August 2024 - Current

Tech used: Capcut, Metricool, Lightroom, canva, Notion

Target demographic: Social media followers of Oronegro, with a focus on individuals and families seeking meaningful, heirloom-quality taonga.

The "Legacy of Taonga: A Generational Story" social media strategy was developed to connect with both current and future customers by showcasing Oronegro’s taonga as timeless, generational treasures. The goal is to highlight the deep cultural and personal significance of each piece, emphasizing its value as something to be passed down and cherished through generations.

By focusing on a consistent vision across all social media platforms, this strategy aims to foster a strong emotional connection with audiences, positioning Oronegro as the go-to brand for those seeking meaningful, long-lasting taonga that carry a legacy.

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Social media proposal document for customer to be a part of the project

Project: Developing a stock inventory, manufacturing and sales management system.

This inventory management project gives the businesses clear data points to use for business planning and to prepare for future business sales.

Stock taking
Liaising with production team
Barcode system design
Product pricing reviews
Pricing tag design
Excel management

Example of Pricing categories, SKU codes and pricing sheets I developed for this project

Note: Wholesale prices covered for privacy

I am currently developing an integrated system for Oronegro Jewellery that streamlines stock inventory, manufacturing, and sales processes. The system aims to centralise product tracking, from raw material sourcing to finished product distribution. Utilising ShopifyPOS and Excel, I’m focusing on improving accuracy in stock management and reducing manual errors.

This project will enhance the team's ability to maintain optimal inventory levels, track sales performance, and respond effectively to customer demand, ultimately providing a seamless experience across retail and online sales channels.

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Oronegro Inventory and Production google sheet

Oronegro Inventory on Shopify

Optimising Labelling for Efficient Checkout at Oronegro Jewellery

At Oronegro, I designed labels specifically to streamline the checkout process and reduce transaction time for our staff. Initially, we used standard barcodes, but I quickly encountered an issue due to the unique shape of our jewellery labels and the length of our barcode serial numbers. The traditional barcodes often misprinted, requiring staff to manually input serial numbers—a task made more challenging for team members who needed reading glasses, as the labels are quite small.

To address this, I implemented QR codes instead. This change not only minimised misprints but also allowed more space on the labels, enabling me to increase the text size of the serial numbers. This adjustment significantly improved readability and ease of use, ensuring a more efficient process for our team.

Current product labels at Oronegro

First version of product labels at Oronegro

Other projects

The "Shop Assistant Guide" at Oronegro Jewellery standardised training, empowering staff with Pounamu knowledge for consistent and confident sales.

Project: Shop Assistant Guide