Laser®

As part of the marketing team at Laser Plumbing & Electrical, I work alongside the Marketing Manager to deliver high-impact events, campaigns, and brand initiatives. My role spans event coordination, content creation, campaign planning, and vendor liaison — with a focus on ensuring seamless execution across multiple platforms and touchpoints.

Role : Marketing coordinator

Projects for Laser®

LaserCon25 conference

Laser: Across the Network Podcast

25 year celebration book

Geoff and Brenda from Laser Napier Plumbing and Electrical at the recording of an episode of the Laser Podcast.

Project : Laser Conference Event Coordination

Goal: Deliver a smooth and engaging conference experience for attendees, sponsors, and stakeholders.

My Contributions:

• Event Collateral Creation – Designed and coordinated production of branded slides, name tags, and event signage to maintain visual consistency and professionalism.

• Charity Auction Management – Oversaw the charity auction through Air Auctioneer, setting up item listings, managing bidding timelines, and ensuring smooth participant engagement.

• Registration & Landing Page – Managed and updated the registration landing page for attendee sign-ups, ensuring accurate event details and branding.

• Pre-Event EDM Campaign – Planned, wrote, and deployed the pre-event email marketing campaign via CrowdComms, optimising for clarity, tone, and engagement.

• Conference App Assistance – Collaborated on the development of the event app in CrowdComms, ensuring the schedule, speakers, and resources were correctly integrated.

Impact:

• Delivered cohesive, on-brand collateral and communications.

• Enhanced attendee engagement before and during the event.

• Streamlined event management through digital tools.

Laser Podcast Crew, Emily Wheatcroft- Snape, Bali Virk (Graffiti Media), Kyle Weir (Laser).

Project: 25-Year Brand Celebration – Podcast & History Book

Goal: Celebrate the 25-year milestone of Laser Plumbing & Electrical with a multimedia campaign highlighting the company’s history, values, and community impact.

My Contributions:

• Podcast Coordination – Liaised between the General Manager (guest coordination) and external vendors (production/editing), ensuring smooth communication and on-time delivery.

• Creative Briefs & Campaign Plan – Wrote comprehensive briefs for designers, audio editors, and content producers, while mapping out the campaign strategy and release schedule.

• Visual & Written Content Creation – Designed podcast cover art, authored blog articles, and wrote engaging podcast episode description pages for web and promotional use.

• History Book Development – Contributed to the research, content planning, and creative direction of a brand history book documenting key milestones and stories from the past 25 years.

Impact:

• Established a strong, celebratory brand presence across audio, web, and print mediums.

• Built engaging long-form content to strengthen the brand’s connection with its audience.

• Created campaign assets that can be repurposed for future brand storytelling.Streamlined event management through digital tools.

Key Skills Demonstrated

• Event planning & coordination

• Digital tool proficiency (Air Auctioneer, CrowdComms)

• Multi-channel campaign management

• Creative direction & briefing external vendors

• Graphic design & visual branding

• Copywriting for web, email, and podcast platforms

• Stakeholder communication & collaboration

Content Creation

To promote the Laser Podcast, I developed a suite of creative assets tailored for different communication channels, ensuring consistency in branding and accessibility across audiences. These assets included:

• Episode cover art

• Newsletter updates

• Banner images and blog posts

• Short-form video content for LinkedIn

My approach focused on maximizing engagement within the Laser community while also reaching potential franchise owners through external platforms.

Newsletter Updates

The Laser Newsletter serves as a monthly communication tool for franchise owners, keeping them connected with the latest network updates.

For each newsletter, I created:

• Episode Spotlights – Featuring highlights, key takeaways, and images from selected podcast episodes.

• Episode Roundups – A concise list of all episodes released that month, driving discovery and engagement.

This channel specifically targeted members who prefer reading over listening, providing valuable insights while encouraging further exploration of the full podcast episodes.

Podcast Episode Cover art

For episode artwork, I designed covers featuring photographs of the podcast guests. This decision aligned with the campaign’s objectives of:

• Building brand trust and loyalty within the network

• Recognizing and celebrating the achievements of franchise owners

• Creating meaningful, shareable images for the guests and their families, especially since trades professionals are rarely in front of the camera

By placing members at the forefront, the artwork became both a recognition piece and a visual history of the Laser community.

Banner Images and blog posts

In addition to the shownotes, I developed extended blog posts for the internal Laser intranet. These included:

• Embedded Podbean audio players for easy access without requiring Spotify or Apple Podcasts accounts

• Extended episode notes with streaming links

• Supporting banner images for each post

This ensured accessibility for all members and provided a central hub for podcast content.

Short-form video content

While the primary audience was existing franchise owners, short-form video content was created for LinkedIn to also appeal to potential franchise owners.

This content used:

• Animated captions as the main visual focus, catering to viewers who watch without sound

• Motion-based text to increase engagement and highlight key insights

• Short, digestible clips showcasing the value of the podcast

By adapting the content for LinkedIn, the podcast not only engaged the internal network but also positioned itself as a recruitment tool for franchise growth.