Laser®

As part of the marketing team at Laser Plumbing & Electrical, I work alongside the Marketing Manager to deliver high-impact events, campaigns, and brand initiatives. My role spans event coordination, content creation, campaign planning, and vendor liaison — with a focus on ensuring seamless execution across multiple platforms and touchpoints.

Role : Marketing coordinator

Projects for Laser®

LaserCon25 conference

Laser: Across the Network Podcast

25 year celebration book

Geoff and Brenda from Laser Napier Plumbing and Electrical at the recording of an episode of the Laser Podcast.

Project : Laser Conference Event Coordination

Goal: Deliver a smooth and engaging conference experience for attendees, sponsors, and stakeholders.

My Contributions:

• Event Collateral Creation – Designed and coordinated production of branded slides, name tags, and event signage to maintain visual consistency and professionalism.

• Charity Auction Management – Oversaw the charity auction through Air Auctioneer, setting up item listings, managing bidding timelines, and ensuring smooth participant engagement.

• Registration & Landing Page – Managed and updated the registration landing page for attendee sign-ups, ensuring accurate event details and branding.

• Pre-Event EDM Campaign – Planned, wrote, and deployed the pre-event email marketing campaign via CrowdComms, optimising for clarity, tone, and engagement.

• Conference App Assistance – Collaborated on the development of the event app in CrowdComms, ensuring the schedule, speakers, and resources were correctly integrated.

Impact:

• Delivered cohesive, on-brand collateral and communications.

• Enhanced attendee engagement before and during the event.

• Streamlined event management through digital tools.

Laser Podcast Crew, Emily Wheatcroft- Snape, Bali Virk (Graffiti Media), Kyle Weir (Laser).

Project: 25-Year Brand Celebration – Podcast & History Book

Goal: Celebrate the 25-year milestone of Laser Plumbing & Electrical with a multimedia campaign highlighting the company’s history, values, and community impact.

My Contributions:

• Podcast Coordination – Liaised between the General Manager (guest coordination) and external vendors (production/editing), ensuring smooth communication and on-time delivery.

• Creative Briefs & Campaign Plan – Wrote comprehensive briefs for designers, audio editors, and content producers, while mapping out the campaign strategy and release schedule.

• Visual & Written Content Creation – Designed podcast cover art, authored blog articles, and wrote engaging podcast episode description pages for web and promotional use.

• History Book Development – Contributed to the research, content planning, and creative direction of a brand history book documenting key milestones and stories from the past 25 years.

Impact:

• Established a strong, celebratory brand presence across audio, web, and print mediums.

• Built engaging long-form content to strengthen the brand’s connection with its audience.

• Created campaign assets that can be repurposed for future brand storytelling.Streamlined event management through digital tools.

Key Skills Demonstrated

• Event planning & coordination

• Digital tool proficiency (Air Auctioneer, CrowdComms)

• Multi-channel campaign management

• Creative direction & briefing external vendors

• Graphic design & visual branding

• Copywriting for web, email, and podcast platforms

• Stakeholder communication & collaboration